Course Description: 

Social media has become an overwhelming part of daily life; therefore in this class you will learn to harness that power to engage the community. This one-day workshop will have an introductory overview of how to use social media and the benefits it has to engage the community. The second half of the course will test your knowledge! Groups will be given scenarios and must plan and present their social media outreach.

Course Instructor: 

Samantha Yager is the Solid Waste Assistant Superintendent for the City of Columbia, SC. Her work in outreach and education helps keep the public recycling right.

Before working in solid waste, she worked for the City’s public and media relations department where she managed the City’s social media accounts and helped different departments with their public relations needs.

Samantha has also volunteered her time and skills to help local nonprofits with their marketing needs. She currently serves on the board for the South Carolina chapter of American Public Works Association and is the public relations chair.

Samantha holds a Bachelor of Arts in Public Relations and Master of Mass Communication degrees from the University of South Carolina.

Agenda: 

8:30-9 Registration
9-10 Social Media Crash Course
10-10:30 The good, the bad and the ugly
10:30-11:30 What’s the plan?
11:30-12 Crisis Communications
12-1 Lunch
1-2:30 Group Work
2:30-3:30 Group Presentations
3:30-4 Open Discussion
4- Adjourn

Schedule: 

Class registration is from 8:30-9:00am. The class will begin at 9:00. Lunch will be provided. We should adjourn around 4:00pm.

Who Should Attend: 

This will be a basic social media class for agency leaders who play a non-traditional public information role. Those looking to start social media accounts for specific departments and want to learn the basics should also attend.

Course Fee:

The registration fee for the workshop is $145.00 per person. All South Carolina city, county, or state employees receive a LTAP scholarship registration fee of $65.00. The fee includes course materials, break refreshments, and the noon luncheon.

This course has a maximum of 30 students, and will be capped at this number. Advanced registration is encouraged so that an accurate estimate of the number of workshop participants can be obtained. Workshops with low advanced registration will be subject to cancellation.

Payment Policy:

Payment must be received no later than 5 business days prior to the workshop. If your registration payment is not received by then, you will not be guaranteed your slot in the class.

Cancellation Policy:

If you cancel your registration more than 72 hours before a class, your registration fee will be refunded, less a $35 processing fee. If you do not cancel before the 72 hour deadline your registration fee will not be refunded. You may send a substitute in your place, provided that you inform us of the substitute’s name no later than 24 hours before the training. No-shows will not have their registration fee refunded.

If you have any questions regarding workshop registration please contact Brittany Wirtz at 864-656-4383 or bwirtz@clemson.edu.